Having a product is not just about having an amazing design, but it's more about the way the user interacts with the interface. This way, the business itself will benefit in many ways as it encourages the visitors to use their product. Being focused on both user experience and user interface, on how the product feels and is laid out, I have managed to specialize in Branding, Print Design, Web and Mobile App Design and Web Development.

Growth Strategy

  • Insights - By combining market insights with a rich understanding of human needs and behaviors, I identify business opportunities that will resonate with the customers.
  • Product Strategy - I conceptualize new products and services in the context of the target market, the company’s portfolio, and the evolution of the business.
  • Technology Strategy - With a strong perspective on the future of technology, I apply my expertise in what is possible today to create solutions that are relevant, implementable, scalable, and cost-effective.
  • Brand Strategy - I shape brand meaning to inspire authentic, relevant, and differentiated product and service experiences.


  • Company & Product Naming - A name can make or break a brand. It takes more than a flash of inspiration to come up with something that can satisfy both emotional and practical requirements.
  • Brand Guidelines - By defining and creating the key components of the brand identity and bringing them together in one simple guideline document, the team, and partners will have a single deck to refer to. This is the easiest and most effective way to ensure consistency across touch points.
  • Brand Development - The way I craft effective brand stories is by setting to fully understand the underpinnings of a brand, their audience, mission and story.
  • Logo Design - My logo design process ensures that the company's logo is sure to impress potential customers while strengthening the bottom line.


  • Print Design - From business cards to brochures and catalogues, I provide a wide array of print marketing materials that will clearly communicate a brand to its clients and partners.
  • Web and Mobile App Design - Usability, functionality and vizualization are three of the most important factors when designing an application interface or a website. Using this strategy, I work to ensure that with my designs, you reach your digital marketing goals.
  • Front-End Web Development - Technologies: PSD to HTML conversion, HTML5, CSS, JavaScript, jQuery, Bootstrap, AJAX, Responsive Web Design.
  • Content Management Systems I have extensive experience in working with PHP based content management systems, like WordPress, Joomla, PrestaShop, and Magento.
  • Search Engine Optimization
As a designer, I always build from the roots up. My process is simple: first understanding and defining a clear vision of the project; then exploring the visual and verbal roots of the idea; in the end, translating these roots into an authentic cultural experience. For all enquiries, including new business or to hear more about my services, please do not hesitate to get in touch.

UX Design Process

UX design is customer centric, but it isn’t just about having an amazing design and about the way the users interact with the interface, it actually provides many benefits to the business itself as it encourages the visitors to use the platform.

The design process for each project, constantly evolves, adapts to changing circumstances, and grows to account for new challenges. However, even after taking into consideration all these different factors as the budget, the clients, the deadlines and the project itself, my UX design process is mainly based on strategy, analysis/research, prototyping, and testing and improvements.

1. Strategy
The first stage of my design process starts with a meeting where the client shares the high-level requirements and business goals. At the end of this stage, the provided deliverables will be documented as basic functionalities and business requirements.
2. Analysis/Research
After the requirements are analyzed, I define the target audience and user personas, I conduct market and competition research to make sure the future product is viable and competitive. The artifacts at this point are the information architecture and basic interface structure for the product.
3. Prototyping
Based on the gathered and approved information, I build basic wireframes for the product, while I write also the functional specifications for it. In the prototyping stage, the deliverables consist in wireframes and functional specification.
4. Testing & Improvements
After conducting preliminary usability testing, the prototypes are enhanced based on the user feedback. The artifacts the client gets in this stage are polished wireframes that meet the user requirements and industry standards, ready to be turned into UI designs.

What people say?

Working with Alexandra is one of the most empowering work related experiences that I ever had. Passion, enthusiasm and love for design are just a few words that can describe her work flow. Not only she will give you guidance, but she will put a part of her soul in that piece of art that will help you improve your work. I strongly recommend Alexandra only for those who wish to have design materials that will change all the perspectives.

Ioana Arama, HR Consultant

What people say?

Alexandra is the perfect example of technical prowess combined with a free spirit, imagination and creativity. She will want to get to know you and the story behind your project/company so she can capture it perfectly in the visual materials she delivers (on time and exceeding expe tions, that is!). Since she is self-taught, you can always expect her to be on top on every new technology she encounters and make the absolute best of her knowledge. I was never disappointed by her work in design and highly recommend her.

Madalina Nastasa, Trainer and Sales Representative

What people say?

Alexandra has the gift of helping you understand and describe your business needs, while pointing you in the right direction according to the real world market expectations. It's not all about work; it's about the experience of working together.

Cosmin Vana, Senior Software Developer

What people say?

I had the chance to work with Alexandra for almost 4 months. During this period she showed the capability to learn the business very fast and provide new solutions. At the first glance all the wireframes created by her displayed the correct message and overall I really like her clean design. She was always a team player and very sociable person.

Adrian Vaman, Project Manager, Business Processes Consultant


+40 787 765 317
Cluj County, Romania
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